Have You Heard About Our Money-Saving, New Power Packages? Writing, Editing, Proofing.

Posted on July 25, 2012 by Mary

 

Attention business owners and independent professionals:

• Are your press releases getting the attention they deserve?
• Are you satisfied with your website traffic, leads and conversions?
• Are you using blogs, e-blasts, newsletters and white papers to drive traffic to your website?
• Are your employees’ LinkedIn Profiles strong?
• Are your brochures making an impact on current and potential clients?
• Are you sure that your website and all of your other written texts are error-free?
  

If you answered “NO” to any of these questions, click Power Packages to learn how PerfectWright can help you.
 
Attract new clients and save money at the same time! 

Take advantage of PerfectWright’s cost-effective, new Power Packages–website copy, blogs, e-blasts, newsletters, white papers, LinkedIn profiles, brochures, etc. Attract new clients with market-savvy writing;  feel secure with flawless text; and benefit from the economy of scale provided by PerfectWright Power Packages.

Whether you’re a small or mid-sized company, a branch of a large company, or a firm with an in-house marketing department, PerfectWright Power Packages make outsourcing more economical, hassle-free, and productive than ever before. Click Power Packages, and relax. We make content marketing easy. We make it perfect!

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Want to Save Advertising Dollars?Check Out These Content Marketing Tips

Want to Save Advertising Dollars? Check Out These Content Marketing Tips!

If you're a new-age business owner, professional, or non-profit, chances are you've heard about Content Marketing as an alternative to traditional advertising. What does Content Marketing mean?  1. Gifting your target audience with FREE, useful information ("content")--  --blogs, e-blasts, newsletters, white papers, website copy, YouTube videos 2. Focusing on narrow topics on which you are expert (no selling, please) 3. Publishing on a regular basis--monthly, weekly, whatever you can manage 4. Establishing thought leadership so when potential customers, patients, or members need what you offer, they think of YOU, not your competitors   How does Content Marketing save you advertising dollars? 1. Eliminates the cost of space or air time allowing you to invest only in content production 2. Earns a higher ROI with the added exposure of social media Sharing (blogs gone viral are priceless) 3. Creates greater impact as interested readers/viewers are willing to spend more time engaged--more with less 4. Drives cost-free traffic to your website How can you get started with Content Marketing? 1. Make a list of 10 specific subjects related to your field that would interest your target market. 2. Write two or three blogs or e-blasts (what you are reading is an e-blast) to get you started.                                                                                                             3. Add a blog page to your website so you can post new blogs to it regularly. 4. Enroll with an on-line mail delivery service like Constant Contact or AWeber to repurpose blogs as e-blasts (e-mails to your entire contact list).  If you're too busy to write your own content or writing isn't your strong suit, contact a content marketer or copywriter to write or edit for you. Proofread like crazy!

Ten Tips On How To Write
A Successful Business Letter

Posted on July 3, 2012 by Mary

 

You’re probably an expert on the services or products you sell, but writing about them–maybe not so much. Don’t despair! Just follow these simple guidelines:

1. Think before you write. Decide precisely what result you want your letter to achieve. Is it to build brand visibility? Increase sales? Have more clients? Direct customers to a new location or personnel? Get a loan? Your purpose should create the focus for your letter.                                                                                                     

2. Make notes on the key points. In any order, jot down your ideas in rough phrases you will expand upon when you actually begin writing.


3. Prioritize or organize your ideas. Choose a format: most to least important (or the reverse), pros versus cons, chronological, or any other structure that helps you achieve your purpose. Write a number next to each phrase to indicate the order in which you will use it.


4. Write an attention-grabbing first sentence. Give your reader a reason to read more. It might be a question. Example: Would you make a loan to a small business that has increased its revenues by 40% in each of its first three years? 

5. “Tell ‘em what you’re gonna tell ‘em.” Use your first paragraph to prepare your reader for what you plan to explain in the balance of your letter. Example: Let me tell you why I think it would make sense for you to do so.


6. Write the body of your letter. Expand the phrases you’ve jotted down in the order in which you’ve numbered them. Try to keep your paragraphs short for easy reading, and bold face important phrases or paragraph headings if you use them.

7. “Tell ‘em what you’ve told ‘em.” In your closing paragraph, recap your main points so your reader won’t forget them.

8. Then give your reader a call to action. Example: If you’d like to discuss the possibilities of a small business loan to a company that is poised for real growth, please call me personally at 215-555-5555. I’m easiest to reach between noon and 4 pm weekdays. If I don’t hear from you by Friday, I’ll give you a call.


9. Finally, use your computer spell/grammar check. Then proofread like crazy and have a trusted associate proofread it, also. If necessary, hire a professional proofreader. The more eyes that check it, the better. Your computer won’t pick up an “on” that was supposed to be an “of” or countless other mistakes. There’s nothing worse than getting a business letter, especially a request for something, that contains errors.  

10. Now mail and/or e-mail your perfect business letter.  Follow up with a phone call if you haven’t heard anything by Friday. “Good morning. This is Joan Carter. I sent you an e-mail/letter a few days ago with a request for a small business loan. I wonder if you’ve had a chance to review it yet?” 

Good luck!

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• Ten Tips On How To Write
  A Successful Business Letter
• Want to Save Advertising Dollars?
  Check Out These Content Marketing Tips!
• Is English Your Second Language?
  Don't Let It Work Against You In Business!

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