Thursday, July 26, 2012

Have You Heard About Our Money-Saving, New Power Packages? Writing, Editing, Proofing.

Posted on July 25, 2012 by Mary

Attention business owners and independent professionals:

Are your press releases getting the attention they deserve?
Are you satisfied with your website traffic, leads and conversions?
Are you using blogs, e-blasts, newsletters and white papers to drive traffic to your website?
Are your employees’ LinkedIn Profiles strong?
Are your brochures making an impact on current and potential clients?
Are you sure that your website and all of your other written texts are error-free?

If you answered “NO” to any of these questions, click Power Packages to learn how PerfectWright can help you.

Attract new clients and save money at the same time!

Take advantage of PerfectWright’s cost-effective, new Power Packages–website copy, blogs, e-blasts, newsletters, white papers, LinkedIn profiles, brochures, etc. Attract new clients with market-savvy writing; feel secure with flawless text; and benefit from the economy of scale provided by PerfectWright Power Packages.

Whether you’re a small or mid-sized company, a branch of a large company, or a firm with an in-house marketing department, PerfectWright Power Packages make outsourcing more economical, hassle-free, and productive than ever before. Click Power Packages, and relax. We make content marketing easy. We make it perfect!

Tuesday, July 3, 2012

Want to Save Advertising Dollars?
Check Out These Content Marketing Tips

Want to Save Advertising Dollars?

Check Out These Content Marketing Tips!

If you're a new-age business owner, professional, or non-profit, chances are
you've heard about Content Marketing as an alternative to traditional advertising.

What does Content Marketing mean?

1. Gifting your target audience with FREE, useful information ("content")--

--blogs, e-blasts, newsletters, white papers, website copy, YouTube videos

2. Focusing on narrow topics on which you are expert (no selling, please)

3. Publishing on a regular basis--monthly, weekly, whatever you can manage

4. Establishing thought leadership so when potential customers, patients, or members need what you offer, they think of YOU, not your competitors

How does Content Marketing save you advertising dollars?

1. Eliminates the cost of space or air time allowing you to invest only in content production

2. Earns a higher ROI with the added exposure of social media Sharing (blogs gone viral are priceless)

3. Creates greater impact as interested readers/viewers are willing to spend more time engaged--more with less

4. Drives cost-free traffic to your website

How can you get started with Content Marketing?

1. Make a list of 10 specific subjects related to your field that would interest your target market.

2. Write two or three blogs or e-blasts (what you are reading is an e-blast) to get you started.

3. Add a blog page to your website so you can post new blogs to it regularly.

4. Enroll with an on-line mail delivery service like Constant Contact or

AWeber to repurpose blogs as e-blasts (e-mails to your entire contact list).

If you're too busy to write your own content or writing isn't your strong suit, contact a content marketer or copywriter to write or edit for you. Proofread like crazy!

Ten Tips On How To Write
A Successful Business Letter

Posted on July 3, 2012 by Mary

You’re probably an expert on the services or products you sell, but writing about them–maybe not so much. Don’t despair! Just follow these simple guidelines:

1. Think before you write. Decide precisely what result you want your letter to achieve. Is it to build brand visibility? Increase sales? Have more clients? Direct customers to a new location or personnel? Get a loan? Your purpose should create the focus for your letter.

2. Make notes on the key points. In any order, jot down your ideas in rough phrases you will expand upon when you actually begin writing.

3. Prioritize or organize your ideas. Choose a format: most to least important (or the reverse), pros versus cons, chronological, or any other structure that helps you achieve your purpose. Write a number next to each phrase to indicate the order in which you will use it.

4. Write an attention-grabbing first sentence. Give your reader a reason to read more. It might be a question. Example: Would you make a loan to a small business that has increased its revenues by 40% in each of its first three years?

5. “Tell ‘em what you’re gonna tell ‘em.” Use your first paragraph to prepare your reader for what you plan to explain in the balance of your letter. Example: Let me tell you why I think it would make sense for you to do so.

6. Write the body of your letter. Expand the phrases you’ve jotted down in the order in which you’ve numbered them. Try to keep your paragraphs short for easy reading, and bold face important phrases or paragraph headings if you use them.

7. “Tell ‘em what you’ve told ‘em.” In your closing paragraph, recap your main points so your reader won’t forget them.

8. Then give your reader a call to action. Example: If you’d like to discuss the possibilities of a small business loan to a company that is poised for real growth, please call me personally at 215-555-5555. I’m easiest to reach between noon and 4 pm weekdays. If I don’t hear from you by Friday, I’ll give you a call.

9. Finally, use your computer spell/grammar check. Then proofread like crazy and have a trusted associate proofread it, also. If necessary, hire a professional proofreader. The more eyes that check it, the better. Your computer won’t pick up an “on” that was supposed to be an “of” or countless other mistakes. There’s nothing worse than getting a business letter, especially a request for something, that contains errors.

10. Now mail and/or e-mail your perfect business letter. Follow up with a phone call if you haven’t heard anything by Friday. “Good morning. This is Joan Carter. I sent you an e-mail/letter a few days ago with a request for a small business loan. I wonder if you’ve had a chance to review it yet?”

Good luck!

Wednesday, May 9, 2012

Doctors & Dentists: Know The Tricks To Attracting New Patients In 2012?

Doctors and Dentists: Know The Tricks
To Attracting New Patients In 2012?

Posted on May 9, 2012 Mary Groll

Patient and professional referrals are great. But if you want to attract more new patients, follow these tips:

1. Find your brand. Figure out what’s special about your practice and put it front and center in your logo/tag line, stationery, patient literature, and website. Be sure your office atmosphere reflects who you really are. How does your receptionist answer the phone? What does your on-hold message say? How do you and every member of your staff interact with your patients? Consistency is the name of the game.

2. Establish yourself as an expert in your field. Instead of advertising, offer a steady stream of FREE, useful information– on-line blogs, e-blasts, newsletters, white papers--to drive traffic to your website. Find community opportunities to speak to your target audience about what you know best and what interests its members most: the latest advances in the treatment of X, the newest implant procedures, one medication vs. another, how to help your child lose weight, etc.

3. Go social with social media. Interact with your current and potential patients and let them experience your brand. Twitter is great for short, medical/dental news flashes. Facebook is ideal for sharing patient success stories. Encourage satisfied patients to talk about and like you on Facebook. Pinterest is perfect for before and after photos, and You Tube works for instructive or case study videos.

A prospective patient requires seven brand exposures to notice you and six or seven more to call for an appointment. So get started today to ensure a super flow of new patients tomorrow.

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Tuesday, April 3, 2012

5 Tips To Avoid Costly Mistakes

Do you have to know grammar to be successful in business? Yes (or you'd probably better get help). Error-ridden websites and other written materials send clients running to your competitors--not a good thing!

What Can YOU Do To Avoid Errors?

1. Use your computer Spelling/Grammar check every single time you

send out written material. You'll be amazed at how many times you

miss something obvious. It won't catch everything, but it's a start.

2. Proofread like crazy--word by word, even from right to left. Reread

the next day if you have the time or at least an hour or two later.

3. Ask a colleague or friend to proofread. It's always hardest to proof

something that you yourself have written. You're too close to it. A

second set of eyes helps.

4. Hire a professional proofreader if you know that grammar and

punctuation are not your strong suits. Why risk losing business?

5. Correct errors ASAP. If you or someone else finds an error after your

text has been released, send out a corrected version immediately.

Friday, February 3, 2012

HAVE YOU GOT THE CONTENT?

“It’s not what you say, but how you say it.”

If you’ve got the content, I’ve got the words to sell it—
and the flawless copy to showcase your excellence.

Are You…

Tired of struggling with how to put your ideas into words?
Too busy doing what you do to write about it?
Not sure how to grab the attention of your target audience?
Need dynamic copy that sells?

Do You Seek…

Editing that gives your writing clarity?
Proofing that surpasses your Grammar/Spell Check?

Then why not…

Build revenues with professionally-written content copy that attracts clients to your business rather than your competitor’s
Avoid losing clients who associate sloppy grammar/punctuation with sloppy business practices.
Save time and money with affordable outsourcing of labor-intensive writing/editing.
Expand your reputation for excellence with impeccable text.