If you are a small business that would like to make prospective clients a great offer on a direct mail post card, you are in luck. The United States Postal Service (USPS) has a relatively new program called Every Door Mail that allows you to mail post cards to addresses in the area directly surrounding your business at a rate of 14.2 cents/card--roughly 1/2 the usual postage!
Here's how it works. You get a list of all of the postal carrier routes within your zip code along with the number of addresses in each. Then you select those routes you want keeping in mind the total number of cards you want to mail. You may select as few as 200 or as many as 5,000 addresses.
The USPS has specific requirements for the card itself. It must weigh no more than 3.3 ounces and measure 6 1/4" x 11". You may be able to get by with 6 1/2" x 9". Check with your local post office on this. The cards must not contain name and address information. Because they must be printed according to USPS standards, it is important to work with a printer who understands the system and can get it right for you.
I can recommend CWR in Pennsauken, NJ, to you for this. They are a long-established printing company that has had training specifically in this system. It was they who alerted me to this post office bonanza recently when I was researching a mailing for a client. I was so amazed by it that I wanted to pass it along to you.
The USPS started its Every Door Mail program last year to help small, local businesses afford the cost of a post card mailing. Not a bad idea!
For further information, go to USPS.com online, click on business solutions, and in the drop down box, hit Try Every Door Mail.
